Welcome
I am a Product Designer based in sunny Los Angeles.
I design intuitive, human-centered AI experiences and excel in ambiguous spaces, guiding 0→1 products from idea to execution.
CLIENTS I HAVE WORKED WITH
B2B E-Commerce
DESKTOP UX DESIGN • INFORMATION ARCHITECTURE
Re-designing the entire enterprise website and navigation to increase lead capture conversion rates.
Under construction 🚧 coming soon!
B2C E-Commerce
MOBILE & DESKTOP DESIGN • WIREFRAMES
Re-designing the upselling strategy within the cart-to-checkout experience, leading to an increase in average order values and attachment rates.
Get Green
MOBILE PRODUCT DESIGN • USER RESEARCH
Applying principles from behavioral psychology and tackling usability issues to enhance long-term engagement for a sustainability app.
Pathlight Management
DESKTOP PRODUCT DESIGN • UI DESIGN
Re-designing the visual and interaction design of the home-application experience, resulting in 15% less abandoned applications and 7% decrease in customer service tickets regarding application issues.
PSA: I worked on other projects but can’t show them here because they’re top secret 🤐
Testimonials
“Lara skillfully executes adaptive and strategic UX practices to ensure the integrity of the product is backed by research and vetted methodologies. She is an excellent communicator who takes the time to make sure all parties are in alignment before any decision is made. Lara is particularly skilled in her ability to communicate design decisions and justifications with clarity and reason.”
— Jonathan Baek | Studio Lead at Deloitte Digital
“I worked with Lara on the design & development of a new B2B experience and she was an instrumental part of our team. I expected her to help drive the definition and high-level design of the target experience, but she complemented this work by leading a number of Content & Experience competitive analyses to help bring a sense of clarity and purpose to the product. These sessions were prepared and delivered under tight timelines, and I was impressed with how well Lara balanced these with her work in designing high-level wireframes to keep our developers moving. A+ Designer and an all-around enjoyable human to work with.”
— Nick Fries | Product Manager at Deloitte Digital
“Lara is easily one of the best presenters and communicators I have gotten to work with. She has a way distilling complex stuff into easy and fun to absorb content not to mention she's a great UX designer. Please hit her up if your shop is looking! She's pretty damn good.”
— Adrian Aguilar | Studio Lead at Deloitte Digital
“Lara is an excellent UX designer and research partner! We worked together on a research and design project for the #1 international retailer, where we were tasked with understanding a complex internal process, mapping the user journey, and providing recommendations with how to alleviate pain points. Laura was a great research partner with the interviews, providing great insights, and a wizard in Figma when it came time to design the user journey. Lara was a blast to work with because of her personality, her ability to be cheerful even in stressful situations, and she could always make our team laugh.”
— Nadia Doutcheva | Senior User Experience Researcher at Deloitte Digital
CLIENT COLLABORATIONS